August 6, 1991.
What’s so remarkable about this day?
Do you know?
On this day, the first website was born. That website focused on the World Wide Web Project, explaining the problems it can solve and the process of creating webpages with text links.
Since then, text websites are still a strong communication aspect that remains amid various interactive visual content forms like videos, online conferencing, etc.
People love websites with good content. At different times, these websites take on different forms or representations, with the core aspect unchanged. Some of them that have become so popular in recent years in business and marketing are microsites, mutual action plans, and digital sales rooms.
What are all these terms? If websites were already there, then what's the purpose behind this new form of website lookalike? We’ll find answers to all these questions in this article.
Technically, a microsite is a mini website that is distinct and detached from the main parent website and operates independently for a specific, targeted objective.
It's the same as a website, but with a single page or a few pages under a different domain than the parent website already has. They serve specific purposes, primarily targeting a defined audience segment. Widely, it is used for various marketing activities like promoting a particular product, brand, event, etc.
In general, for most of the companies, the main parent website is a comprehensive one where you’ll find all the information under different categories. If there is a need to get the spotlight from the audience on information for any immediate purpose, there are high chances that the website can’t give you enough space and focus to achieve that. That’s where the microsites come into play.
Whether you are doing your branding activities or promoting an immediate event, microsites are surely an asset to attract focused attention from the audience for the target goals. Microsites typically serve temporary objectives, such as a month-long campaign. However, it still caters to the long-term purposes of companies with a wider range of products and services.
While microsites are still websites on their own, there are certain things that differentiate microsites from the ‘websites’ that we are using every day. The key difference between a microsite and a website is, basically, its size and specificity. It incorporates unique features while maintaining consistency with the main website, designed with distinct purposes and targeting.
Though it’s a mini-site created under a parent website, it operates independently. Following are the differences between different use cases, where you can clearly define the distinct ways in which a microsite operates compared to a website.
Worldwide, many brands have utilized microsites with top-notch creativity to spread awareness about an initiative, a social cause, or simply to spread their brand awareness. We’ve listed out some of the best microsites created out there, where you can easily grasp what a microsite can do for you and get some inspiration.
As previously mentioned, the creation of microsites serves a specific purpose, such as delivering a key message or attracting the attention of your target audience. Based on your objectives, you can create microsites in the following scenarios:
Coming to another part, a new part: mutual action plans and digital sales rooms.
So, what are these things? Another version of microsites? Nope!
On a technical aspect, and considering the asset’s basic structure, these are more like what microsites have already been. However, their purpose and functionality for the user are completely different. Let’s see how it differs.
A mutual action plan is a document more like a to-do list, not private but a collaborative one between different members, primarily used in sales. It’s a document of action steps primarily used in B2B sales to keep the buyer team and sellers on the same page to complete a set of actions to close the deal.
B2B deals consist of a list of steps, and the purchase journey with the seller requires more time and steps. Therefore, to provide visibility for both sellers and buyers on what actions need to be taken by whom and when, a mutual action plan has been created.
In the initial stages, the team members utilized an Excel sheet to implement this mutual action plan. However, as the complexity escalated, the team members realized the need for a more interactive and collaborative mutual action plan, leading to the creation of a separate webpage featuring a list of action items to distribute among them.
A digital sales room (DSR) is an extended version of this mutual action plan, with more collaborative features that facilitate collaboration between the buyer and the seller throughout the sales cycle.
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A mutual action plan only helps to set a flow of action items and has visibility over the ongoing process while opening at any time. However, in modern sales, a digital sales room extends beyond these limitations. Sellers can upload their sales collaterals to the content repository, track how buyers are interacting with their shared collaterals, and instantly collaborate with them in real-time. On the buyer’s side, they don’t need to completely depend on and wait for the sellers' arrival to clarify their queries. They can do all their self-serve research activities inside the room and have real-time communication with sellers through chat and instant comments.
You can find more in-depth details on the differences between a mutual action plan and a digital sales room here.
If you are sharing microsites with your buyers or for customer interactions in your sales, then this is the right time to rethink. You can instantly explore a live digital sales room with Buyerstage (no sign up needed) and play around to know how it functions. Or you can sign up for free today to start delivering an exceptional buying experience for your buyers and accelerate your sales cycle faster than ever.
Generally, microsites concentrate on specific topics, campaigns, or product promotions, while websites cater to a broader audience. If you are thriving to attract attention from a specific audience segment around a topic, you can go for microsites.
Websites and microsites have significant distinctions and use cases. Websites are generally the main source of information because they contain many pages in broad categories. Microsites serve specific purposes and typically consist of one or a few pages, each focusing on a vertical topic.
Inshort, yes. If you’ve successfully launched and the distribution takes off, you can instantly attract a higher level of traffic to your main website than usual SEO, which takes time to perform. But it should align with your overall strategy.
August 6, 1991.
What’s so remarkable about this day?
Do you know?
On this day, the first website was born. That website focused on the World Wide Web Project, explaining the problems it can solve and the process of creating webpages with text links.
Since then, text websites are still a strong communication aspect that remains amid various interactive visual content forms like videos, online conferencing, etc.
People love websites with good content. At different times, these websites take on different forms or representations, with the core aspect unchanged. Some of them that have become so popular in recent years in business and marketing are microsites, mutual action plans, and digital sales rooms.
What are all these terms? If websites were already there, then what's the purpose behind this new form of website lookalike? We’ll find answers to all these questions in this article.
Technically, a microsite is a mini website that is distinct and detached from the main parent website and operates independently for a specific, targeted objective.
It's the same as a website, but with a single page or a few pages under a different domain than the parent website already has. They serve specific purposes, primarily targeting a defined audience segment. Widely, it is used for various marketing activities like promoting a particular product, brand, event, etc.
In general, for most of the companies, the main parent website is a comprehensive one where you’ll find all the information under different categories. If there is a need to get the spotlight from the audience on information for any immediate purpose, there are high chances that the website can’t give you enough space and focus to achieve that. That’s where the microsites come into play.
Whether you are doing your branding activities or promoting an immediate event, microsites are surely an asset to attract focused attention from the audience for the target goals. Microsites typically serve temporary objectives, such as a month-long campaign. However, it still caters to the long-term purposes of companies with a wider range of products and services.
While microsites are still websites on their own, there are certain things that differentiate microsites from the ‘websites’ that we are using every day. The key difference between a microsite and a website is, basically, its size and specificity. It incorporates unique features while maintaining consistency with the main website, designed with distinct purposes and targeting.
Though it’s a mini-site created under a parent website, it operates independently. Following are the differences between different use cases, where you can clearly define the distinct ways in which a microsite operates compared to a website.
Worldwide, many brands have utilized microsites with top-notch creativity to spread awareness about an initiative, a social cause, or simply to spread their brand awareness. We’ve listed out some of the best microsites created out there, where you can easily grasp what a microsite can do for you and get some inspiration.
As previously mentioned, the creation of microsites serves a specific purpose, such as delivering a key message or attracting the attention of your target audience. Based on your objectives, you can create microsites in the following scenarios:
Coming to another part, a new part: mutual action plans and digital sales rooms.
So, what are these things? Another version of microsites? Nope!
On a technical aspect, and considering the asset’s basic structure, these are more like what microsites have already been. However, their purpose and functionality for the user are completely different. Let’s see how it differs.
A mutual action plan is a document more like a to-do list, not private but a collaborative one between different members, primarily used in sales. It’s a document of action steps primarily used in B2B sales to keep the buyer team and sellers on the same page to complete a set of actions to close the deal.
B2B deals consist of a list of steps, and the purchase journey with the seller requires more time and steps. Therefore, to provide visibility for both sellers and buyers on what actions need to be taken by whom and when, a mutual action plan has been created.
In the initial stages, the team members utilized an Excel sheet to implement this mutual action plan. However, as the complexity escalated, the team members realized the need for a more interactive and collaborative mutual action plan, leading to the creation of a separate webpage featuring a list of action items to distribute among them.
A digital sales room (DSR) is an extended version of this mutual action plan, with more collaborative features that facilitate collaboration between the buyer and the seller throughout the sales cycle.
A mutual action plan only helps to set a flow of action items and has visibility over the ongoing process while opening at any time. However, in modern sales, a digital sales room extends beyond these limitations. Sellers can upload their sales collaterals to the content repository, track how buyers are interacting with their shared collaterals, and instantly collaborate with them in real-time. On the buyer’s side, they don’t need to completely depend on and wait for the sellers' arrival to clarify their queries. They can do all their self-serve research activities inside the room and have real-time communication with sellers through chat and instant comments.
You can find more in-depth details on the differences between a mutual action plan and a digital sales room here.
If you are sharing microsites with your buyers or for customer interactions in your sales, then this is the right time to rethink. You can instantly explore a live digital sales room with Buyerstage (no sign up needed) and play around to know how it functions. Or you can sign up for free today to start delivering an exceptional buying experience for your buyers and accelerate your sales cycle faster than ever.
Generally, microsites concentrate on specific topics, campaigns, or product promotions, while websites cater to a broader audience. If you are thriving to attract attention from a specific audience segment around a topic, you can go for microsites.
Websites and microsites have significant distinctions and use cases. Websites are generally the main source of information because they contain many pages in broad categories. Microsites serve specific purposes and typically consist of one or a few pages, each focusing on a vertical topic.
Inshort, yes. If you’ve successfully launched and the distribution takes off, you can instantly attract a higher level of traffic to your main website than usual SEO, which takes time to perform. But it should align with your overall strategy.
