Stakeholder Mapping

Identify and align every stakeholder for sales success

Buyerstage empowers you to understand who influences your buyers' decisions through stakeholder mapping, visualize your buyer's ecosystem, and foster stronger relationships to close deals faster.
Stakeholder Mapping

See how Buyerstage can uncover hidden decision makers with stakeholder mapping

Bring everyone on-board

Buyerstage makes it simple to invite all the key players involved in the sales process. With just a few clicks, your champion can add every stakeholder in the buying committee to Buyerstage.

Stakeholder Invite

Map out your buyers' decision-making team

Buyerstage makes it easy to map stakeholders within a buying committee. Identify key decision-makers, influencers, and end-users within a deal, ensuring everyone has access to the same information.

Stakeholder Mapping

Know exactly who is engaged

Buyerstage lets you see what each member of the buying committee is viewing and interacting with inside your deal rooms. Focus your efforts on the stakeholders who are most engaged, and track stakeholder activity patterns to anticipate potential roadblocks.

Stakeholder Mapping

Supercharge your sales with seamless integrations

Maximize your sales efficiency by connecting your favorite tools with Buyerstage
Salesforce logo
Salesforce
Deal room insights, stakeholder analytics and intent signals made available within your Salesforce application.
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Hubspot
Deal room insights, stakeholder analytics and intent signals made available within your Hubspot application.
slack
Slack
Receive instant notifications on buyer activity, deal progression and other updates in realtime.
loom
Loom
Embed your Loom videos directly into the Buyerstage platform and offer an engaging buying experience. 
Arcade Logo
Arcade
Import your beautiful product demos from Arcade and showcase it in your Buyerstage portal.
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Google Workspace
Import your Google slides, sheets, docs or any other collateral directly from your google drive.
Explore All Intergrations
TESTIMONIALS

Words of motivation from industry leaders

I love this product so much: Buyerstage – providing a Digital Sales Room (DSR) and Mutual Action Plan (MAP) making the sales process so much streamlined for the buyer.  For Sales Operations leveraging DSR and MAP means more efficient account planning and strategic alignment with buyer needs, ultimately driving sales effectiveness.
Reint
Reint Kunst
Director of Revenue Operations
Buyerstage offers extensive data and analytics that provide a comprehensive insight into your buyers/customers right at your fingertips. It empowers you to engage in more precise and personalised interactions, leading to a threefold increase in conversion rates and the development of highly effective sales strategies.
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Aylwin, Acceldata
Aylwin Low
Senior Regional Sales Director
Buyerstage solves a very important problem in B2B sales. The ability to showcase the capabilities and value prop of a product without the need to bring all the stakeholders on a single call but give the freedom and flexibility to the customer to not just understand the solution but also interact with the vendor in their own time without the need to switch between multiple communication tools like email, slack etc. This could positively influence the customer buying journey, reducing the time taken to make a decision.
Ratna Chargebee
Rathna Kumar
Director of Account Management
Without the appropriate platform, communication, documentation, and engagement with your prospects can become significant friction points in your buyer journey, which can lengthen the sales cycle. It is a must-have for keeping your leads engaged and ultimately closing them!
Buyapowa
Carlos Lopez
Carlos Lopez
SDR Team Leader

Get clarity on buyer needs and

close deals with confidence through stakeholder mapping.

Sign up for free and see how Buyerstage can help you close deals faster.

FAQs

What is stakeholder mapping in B2B sales?
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Stakeholder mapping is the process of identifying, organizing, and understanding everyone involved in a buying decision, including decision-makers, influencers, and end users. It helps sales teams navigate complex buying committees and reduce deal risk.
Why is stakeholder mapping important for complex deals?
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In complex B2B deals, decisions are rarely made by one person. Stakeholder mapping helps sales teams understand who is involved, how they influence the decision, and where alignment may break down during the buying process.
How does Buyerstage support stakeholder mapping?
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Buyerstage provides a shared deal space where stakeholders can be identified, invited, and observed throughout the buying journey. This allows teams to understand engagement patterns and decision dynamics without relying on assumptions.
Can stakeholder mapping help reduce stalled deals?
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Yes. By revealing who is engaged, who is missing, and where activity slows down, stakeholder mapping helps teams address gaps early and prevent deals from stalling late in the process.
Is stakeholder mapping useful beyond the sales team?
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Yes. Stakeholder mapping is also valuable for customer success and onboarding teams, as it provides continuity and visibility into who was involved in the original buying decision.
Does stakeholder mapping require buyers to create accounts?
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No. Buyers can participate in the deal space through secure access, making it easier for all stakeholders to collaborate without added friction.
When should teams use stakeholder mapping?
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Teams typically benefit most from stakeholder mapping when selling to mid-market or enterprise buyers, managing long sales cycles, or navigating deals with multiple decision-makers and approval layers.