Unlock Collateral Performance Insights to Supercharge Demand Generation
Gain deep insights into your collateral performance, including who is engaging with it, how long they interact, and how it’s shared or consumed, enabling you to optimize demand generation strategies and achieve superior results.
“Fantastic tool for SaaS marketing teams! This is very much needed. Especially when sales use our collaterals to close deals we definitely need a solution that can help us attribute wins, and give insights into what works and what doesn’t. This is fabulous! It’ll also help us understand what sort of collaterals need to be created more and what needn’t be prioritized. So definitely a huge need for marketing teams.”
Subhashree Veeraraghavan
Senior Marketing Manager
"My first experience with Buyerstage has been smooth and intuitive, especially when uploading assets. The platform is user-friendly and easy to navigate. Customizable user access and permissions, content versioning, and mobile optimization are core competencies. Native AI capabilities extends beyond insights to include feature like asset recommendations.Overall, I’m impressed with the initial ease of use and am excited to see how Buyerstage continues to evolve with features that could better support marketing and sales teams in a practical, day-to-day capacity."
Nayana
Product Marketer
Personalize Collaterals for Everyone
Collateral Pods
Create pods for every demand-gen activity where the leads can access demos, videos, case studies, and other critical content that showcases your product's value.
🚀 Create a pod, add a collateral, and personalize it.
⏩️ Make it either gated or ungated to share.
✅ Create links and put them through demand-generation activities.
AI-Powered Collateral Hub for Smarter Marketing and Sales Enablement
Beyond the number of downloads, keep track of who is engaging with the content, when, and how.
Collateral Engagement Tools to Maximize Lead Generation
Collateral Management
Manage all the marketing collateral on a centralized hub, making it easily available across demand generation, content marketing, and business development teams to drive conversions faster than ever.
Collateral Sharing
Create collateral links, personalize them dynamically, and share them via email, social media, web pages, and many other ways your audience loves to elevate their experience and engagement.
Collateral Insights
Gain deeper insights on your collateral performance other than number downloads, keep track of who is viewing the content, when, and how.
Visitor Discovery
Pop up contextual questions for your target audience while they consume collateral to learn more about them, which will help you understand what works for them.
AI Assistance
Provide round-the-clock support to your audience to encourage maximum engagement with the collaterals, nurture them, and convert them into MQLs.
Transform Content into Leads
Content Marketing
Distribute valuable content such as white papers, case studies, blog posts, eBooks, videos, infographics, and guides to attract and engage prospects.
Email Marketing
Send content in emails attached to a personalized space to nurture leads, educate them, and guide them through the buyer's journey, such as newsletters, product updates, and event invitations.
Marketing Operation
Gain control over all marketing collateral used across teams to ensure the latest versions are always in use. Monitor performance to continually iterate and optimize the overall content strategy.
Connect Seamlessly with your Marketing Tech Stack
Integrate with your favorite marketing and sales tools, including CRMs, marketing automation tools, video platforms, document management systems, and more, to centralize data and deliver a personalized experience.
It is a personalized link that you will create for every contact to distribute content through, keeping them engaged and converting them into leads.
Who is best suited for?
Demand generation and content marketing teams in SaaS companies. Example: Freshworks, Chargebee.
What are the other use cases besides content marketing?
Engage leads once they book a demo on your website.
Display your product based on personas, modules, industries, and other ways to target audiences visiting your website, social handles, and events.
Distribute resources from prints, such as business cards and hoardings, via QR code.
How does this differ from traditional content distribution and be helpful?
Traditional methods simply record the number of downloads without tracking internal consumption, such as who is viewing at what time and for how long.
Does the platform have AI, and if so, what are its features?
Yes. Our AI helps uncover demographic insights by delivering tailored content, asking relevant discovery questions, and offering 24/7 assistance. 1. Content Recommendation 2. Content Assistance 3. Visitor Discovery features are powered by AI.
Does this work for agencies?
Yes. Marketing agencies are one of our primary focuses. We provide them with agency licenses, which they can then distribute to their clients with their own markup. For the agency license, please contact us.
Do you provide onboarding and migration support?
Yes. We help our customers successfully migrate from traditional CMS tools such as AWS S3, HubSpot Files, Google Drive, Dropbox and others.
Your security is our priority
Fuel Demand Generation with Content Intelligence
+ Create an account.☑️ Set up a Content Pod within minutes. 🚀 Distribute the pod and observe the differences.